I attended a session yesterday called “Toss the Projector: Redefining the Presenter/Audience Dynamic” by Christopher Fahey (Behavior Design) and Timothy Meaney (Arc90)
In their presentation, they introduced the audience to “back channeling” where the audience participated in the conversation while the presentation took place. They used a web app called Donahue that they developed to embed the presentation into a side-Twitter conversation window. I will post the weblink later.
The main theme of their presentation was that “conferences are broken”.
“Audiences find hallway more interesting than the sessions. More interesting conversation takes place in hallways.”
Why are speakers and audiences becoming disconnected?
One reason is because “The technology of public speaking has not kept up with the technology of every day life.”
But technology isn’t helping us speak or present better. The presenters noted that there really is no substitute for traditional speaking skills.
Find ways to empower the audience and not shut them down.
Godin – Most presentations are horrible because the person is not saying what they want to say. They aren’t being honest.
Rules for presenters:
First rule is to completely believe what you say.
Second Rule is to connect with the audience and empower them.
Know that all good ideas are really conversations
The past presentations were to broadcast information. Where the speaker was the holder of information.
The speakers noted that even the future of publishing media will not be broadcasting. It will be a two-way conversation.
“Our insatiable desire to communicate, that is the history of technology.”
Michael Dila @michaeldila said “TED is all talk. The importance of text to speech to innovation.”
Paul Ford – The Web is a Customer Service Medium @ftrain
Godin – If your main goal for a talk is to start a meme, then you need to cancel it.
@kissane – Content is expensive. Inspires readability
The standard presentation format will slow down your meme or even kill it.
The presenters then gave a really interesting history of the Bullet Point in presentations:
Bullet points were invented in 1956 by Arnold “Korky” Kaulakis and they were originally called Korky Dots. He had his secretaries put a 0 at each line but Korky would color them in.
Later, he had IBM build a special character on the typewriters because the dots were not a standard font found on the typesets he ordered.
We need new ways to overcome today’s presentation problems.
Are speakers losing a war against distraction?
Speakers are well armed – projector, computer, microphone, speakers, etc.
Audiences need to be better armed, not speakers. Audiences need to be given the power they expect to succeed.
Attention – cognitive process of selectively concentrating
Humans have a roughly ten minute span before a precipitous drop off in attention begins.
It is only considered multitasking if you are doing something totally unrelated.
From the book “The Brain Rules” – author?
1. Emotions get attention.
2. Begin with key ideas and meanings before digging into the details.
3. The brain cannot multitask.
4. The brain needs a break.
5. People need to react to interesting things.
We are becoming cyborgs. We are expecting to be able to reach out and connect to a world beyond our human connection.
Audiences should be able to register questions at any time and the speakers should be able to choose the best questions to answer.
Most conference sessions are not rocket-science. Information is not mission critical. So the concept of “undivided attention” is lost on audiences.
Wonderful possibilities if you thought the person next to you wasn’t a complete dolt but someone to engage in relevant and interesting conversation – Jeff Jarvis
Everything is viral!
There is no audience anymore. Everyone is a participant!
Twitter is not the problem. Twitter is a conversation.
Conferences are a social agreement among a group of people to PAY ATTENTION TOGETHER.
and an agreement to THINK ABOUT IDEAS TOGETHER
and a place to TALK ABOUT IDEAS
Start a Meme
reduces friction between sharing thoughts to the audience;
Your audience is the medium for your meme.
interaction design
Focus on points and ideas, not bullets
Make your points portable and they may just travel.
You all in front of us are only a subset of the audience – potential audience based on the spread of the meme.
Thanks for participating!
#tosstheprojector